中国式现代化与消费者幸福感
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南京工业大学经济与管理学院

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F126.1

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国家社会科学基金重点项目“数字营销背景下消费者福祉困境及其治理研究”(22AGL022)


Chinese-style Modernization and Consumer Well-being
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School of Economics and Management,Nanjing Tech university

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    摘要:

    中国式现代化是由中国共产党领导的、体现我国基本国情的社会主义现代化。实现中国式现代化是提升消费者幸福感的必由之路,提升消费者幸福感则是实现中国式现代化的必然结果。在实现人口规模巨大、全体人民共同富裕、物质文明和精神文明相协调、人与自然和谐共生以及走和平发展道路的现代化进程中,消费者在个体、社会、价值、生态和理想等多层面的幸福感将会提升。在分析中国式现代化和消费者幸福感基本内涵基础上,探索两者之间的高度契合关系,并提出中国式现代化进程中消费者幸福感的具体提升路径:健全全过程人民民主,提升消费者生活品质;实施共同富裕战略,推进社会消费公平化;丰富消费者精神世界,赋予消费者精神力量;促进人与自然和谐共生,培育绿色消费新形态;构建人类命运共同体,促进国际贸易普惠发展。

    Abstract:

    Chinese-style modernization, led by the Communist Party of China, embodies a path of socialist modernization that aligns with the country’s fundamental national conditions. It is not only a necessary route for enhancing consumer well-being but also a process whose success is reflected in the sustained improvement of such well-being. As China advances a modernization trajectory characterized by a massive population, common prosperity for all, coordinated development of material and spiritual civilization, harmonious coexistence between humanity and nature, and peaceful development, consumer well-being is expected to be elevated across multiple dimensions, including individual, social, value-based, ecological, and aspirational aspects. Based on a comprehensive analysis of the essential connotations of Chinese-style modernization and consumer well-being, this study explores their deep interconnection and proposes specific pathways for enhancing consumer well-being throughout the modernization process. These include: strengthening whole-process people’s democracy to improve living standards; implementing the common prosperity strategy to ensure more equitable access to consumption opportunities; enriching the spiritual lives of consumers to empower them with inner strength; promoting harmony between humans and nature to foster new patterns of green consumption; and building a community with a shared future for mankind to support inclusive and mutually beneficial international trade.

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  • 收稿日期:2025-03-18
  • 最后修改日期:2025-05-26
  • 录用日期:2025-05-29
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