At present, new engineering talents have higher requirements for the cultivation of hidden core skills such as personality and social ability. As an important part of liberal education, college physical education curriculum has its own characteristics in cultivating such non-cognitive skills with the characteristics of physical exercise, relationship interaction and multi-dimensional value. However, college physical education curriculum also has some problems, such as insufficient integrity of ideas, insufficient integration of systems, and lack of project personalization. It is necessary to promote the innovation of the value of physical education in cultivating students personality and social ability, and enhance the core ability of new engineering talents in innovation of college physical education curriculum value idea, building of integration of physical education curriculum system, in-depth teaching of physical education curriculum implementation, and diversified reform of physical education curriculum evaluation, and realization of the comprehensive educational value of sports.