基于池州傩文化的表情包符号设计策略研究
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潘建伟,博士研究生,副教授,研究方向为人性化设计、产品整合创新。E-mail:610241086@qq.com

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J524

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Research on the Design Strategy of Expression Pack Symbols Based on Chizhou Nuo Culture
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    摘要:

    池州傩文化中表情包符号所用的视觉形象元素值得深入挖掘。首先,在了解池州傩文化和表情包的发展背景下,通过网络调查了解用户对表情包符号的喜爱偏好以及表情包设计缺陷;其次,挑选具有代表性的傩戏角色分别从造型、动作、装饰纹样、色彩、寓意五方面进行分析,并提出伞童人物与表情包设计符号的转化过程;最后,总结出池州傩文化的表情包符号设计策略。该研究不仅提升了表情包的文化附加值,更彰显了池州傩文化的时代更新性和多元性。

    Abstract:

    This paper aims to explore the visual image elements used in expression pack symbols in Chizhou Nuo culture, and discusses the way in which Chizhou Nuo culture is organically combined with expression pack symbols. Firstly, under the background of understanding the development of Chizhou Nuo culture and expression pack, network users were investigated to understand the users’ preference for expression pack symbols and the existing problems of expression pack. Then, several representative Nuo opera characters were selected for analysis from the aspects of modeling, action, decorative pattern, color and implication. Transformation process between umbrella boy characters and expression pack design symbols were also proposed. Finally, the expression pack symbol design strategy of Chizhou Nuo culture was summarized. The research method devised in this paper not only improves the cultural added value of expression pack, but also highlights the renewal and diversity of Chizhou Nuo culture.

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潘建伟,李小青.基于池州傩文化的表情包符号设计策略研究[J].南京工程学院学报社会科学版,2022,22(4):25-29.

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  • 在线发布日期: 2023-02-14
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