Based on the questionnaire survey data of 385 farmers in three regions of Jiangsu Province (lake wetland agricultural system in Gaoyou, traditional agricultural system in Xinghua and peach cultivation system in Yangshan, Wuxi), the double difference model is used to test the impact of rural tourism development on the income of rural households in Jiangsu Agricultural Cultural Heritage are-a. It is found that, in the context of the rural revitalization strategy, the development of rural tourism not only improves the local agri-cultural infrastructure construction, but also promotes the development of local leisure agricultural tourism, thus increasing the per ca-pita income of local farmers, optimizes the standard of living of local farmers.