The art image consumption of public service advertising unconsciously affects the psychology of the public. It leads the direction of mass social consciousness, strengthens ideology, and is the visual guide of social and cultural construction. The art image consumption of public service advertising is a process of developing and discarding in the new era. It plays an important role in cultivating, practicing and establishing social values between traditional media and network media. It provides effective visual publicity for the construction of the harmonious society cultural field in the new era. At the same time, it serves the function of correcting “habit” and “taste” of the mass individual cultural literacy.